People do not hold back in spending their precious bucks online anymore. 10 years back, when wired internet connections weren’t fast enough and people were just starting to adopt the emerging e-commerce trends, no one ever imagined that online stores could make their founders billionaires.
Since the world of online retail stores is dominated by eCommerce giants such as Amazon & eBay, long-term thriving of eCommerce startups may initially seem tough and rough. However, a recent study by the top PHP website development services in USA suggests differently.
According to the research, people are opening up to and have begun to trust new eCommerce stores as well. However, their purchase decisions and the possibility to return back depend on:
The Idea Behind: If there are no new ideas today, there will be no startup tomorrow. The foundation of most of the startups sparks with a beautiful idea.
No doubt marketing efforts can bring customers to your doors, but that can’t coerce them to purchase from you. If you eCommerce idea is completely unique than what is already present out there, then they may go ahead and buy a few things from your store.
Niche: If you didn’t have millions of development and marketing budget at the start to kick off with an all-in-one Amazon-like boss eCommerce store, you have probably advanced with a specific niche.
There is no denying that some niches are more popular than others when it comes to online shopping. For instance, fashion and jewelry stores quickly gain a customer-following after putting in some expensive marketing efforts.
Ease, Comfort, & Cost-Effectiveness: Having no time to waste and possessing a flickering mind, today’s online customers want to get things done as quickly as it can be.
If you store offers guest checkout features and quick payment & coupon code application methods all while keeping your product’s prices low, chances are, your customers base will be significantly higher than your competition.
Your website’s home page is what going to decide the future of the visitor’s behavior. Once loaded, the home page of your website should be optimized to express the value of your store in those initial 5 seconds.
As soon as a user scrolls down your website, he/she should know that what they are going to get here, isn’t offered anywhere else. Check out these stunning eCommerce homepage hacks to entice your users in the first attempt and ask your PHP website development company to include these features in that:
1. Easy Navigation in Catalog
A simple catalog with embedded categories and subcategories is recommended. Everything should be triggered by mouse hovering effects.
Apart from some common ones, each menu should be customized according to types of events, people, theme, most discounts, new arrivals, and much more.
2. Risk Reducers
Risk Reducers are the visual and text elements that weed out a user’s dilemma and worries regarding any possible data theft, money scams, and information stealing activity.
Cash on delivery, 15-days easy returns, free shipping, secure shopping, and multiple payment option text and graphic elements have proven to reduce risk among users.
3. Product Slides (CTA, Recommendations, and Featured)
Your website’s homepage should act as a display showcase of your products in different forms. To that end, three rows become crucial – CTA collections (to direct your users to the most important sales pages), Featured Collection (to show best of your products), Recommended Products (showing products based on a particular user’s past purchase behaviors).
Even though there are multitudes of resources are available on how to make your eCommerce website perfect, more than 90% of all eCommerce startups fall off guard, failing to fulfil the expectations of entrepreneurs.
If you want to exclude your online store from this list, you should focus on building a website design that offers ease-of-navigation, quick checkout process, multiple payment gateways, and risk reduction elements. Moreover, sooner or later, paid marketing both online and offline will develop as a necessity as the more people know about your brand, the better.
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